Why Narrowing Focus Will Optimize Business Results
Filed under: Business Tips
Managers and business owners often feel like they are juggling a never-ending list of things to do. Is it common for you to be on the phone with a business contact while you are trying to re-organize the inventory closet or order office supplies online?
Jim McLaughlin
Transformational Business Coach
Whether you are handling the day-to-day tasks or you are looking at big-picture strategy, a scattered approach will dilute your results. The best thing that you can do is narrow your focus so that you can maximize the efforts that go into each task.
What are Your Core Responsibilities?
Instead of trying to do everything by yourself, it is important that you take a moment to write down your core job responsibilities. Prioritize the tasks based on the things that you need to do and the things that can be handed off to another employee or outsourcer. Then, be diligent by maintaining a schedule that allows you to share the workload.
Look for ways that you can let employees and freelancers stay focused on their core strengths. For example, if you have a supervisor that was hired to oversee the customer service team, don’t scatter the supervisor’s focus by asking them to manage the installation crew as well. A better solution is to compartmentalize the work that needs to be completed, giving employees and managers the space to maximize their skill set in a given area.
Narrowing Products and Services
Additionally, focusing on core products and services can also be helpful to improve the results that are available for your customers. Determine your ideal customer and the products they would like to buy. Then, work to improve your offerings based on the best services that fit your niche.
Not only will you minimize overhead expenses for products that don’t sell, but you can also focus your marketing efforts as well. Maintaining a narrow offering of products and services can help to streamline your efforts so that you can boost profits and reduce spending at the same time.
It can be helpful to have a business consultant who offers an outside perspective on your current processes. For more information, call Jim McLaughlin, who offers Leadership Development for Business Owners and Managers: (951) 225-2179
